Brand and social media management for Mia & Ben, a fresh new food brands for kids 🍌
A fresh new brand
Mia & Ben do things differently. Creating fresh baby food and healthy snacks for the fridge, they put the focus on nutrition, quality, and—above all—freshness, which needed to be communicated across every brand touchpoint.
Working together with designers and photographers, I established a strong visual language supported by in-house content creation, and developed of a tone of voice to be used across all copy and communications.
As a new brand, establishing a social media presence was kind of a big deal. With a fun colour palette, a lot of fruit and veg, and a focus on influencer marketing, I created a fresh and playful social presence to get the message out to the grown-ups.
Launching a new brand means finding other ways to reach potential customers. From tote bags to t-shirts to socks, I helped concept and develop Mia & Ben’s fruity range of merch to spread the word.
Credits: Studio Green, Annelie Klein.