Creative direction, brand management and social for Berlin-based accessories brand KNOK, including a whole new brand identity ⛓️
KNOK needed a new look, one that fitted the new directions the brand was taking and—most importantly—offered plenty of room for growth. I worked together with Studio Green to develop a brand identity that provides flexibility, fun, and a fresh new approach.
I established a visual language that’s relaxed, accessible, and a little bit fun, brought to life with photographers from across Europe.
Photography focuses on KNOK products in everyday settings—their natural habitat—and plays with colour and movement to avoid ever being too serious.
Everyday. Relatable. Accessible.
From strategy and creative direction to content creation and copywriting, I covered all aspects of KNOK’s key social channel to align it seamlessly with the brand’s new look and feel.
Credits: Studio Green, Dana Balajovsky, Bea Hohenleiter, Eliza Mallender.